Straightforward pricing

Get a business valuation that matches your stage - from fast AI review to full CPA-backed analysis.

Transparent pricing, no hidden fees, and clear deliverables before you pay.

After your first valuation, optional dynamic tracking is available for $29.95 per month.

InstaWorth pricing - transparent business valuation costs

AI Review

For businesses under $1,000,000 annual revenue

$50 /valuation

Fast AI valuation with admin approval and an easy upgrade path to CPA review.

  • AI-powered valuation analysis
  • InstaWorth admin approval
  • Market and industry insights
  • Private & confidential
  • Upgrade to CPA review anytime
  • Pay only the difference to upgrade
Start AI Review

CPA Review

For businesses under $3.5M annual revenue

$499 /valuation

Full valuation workflow with CPA review and a live 15-minute video call.

  • Specialized AI Agent valuation with human CPA review
  • Transparent process (transcribed video calls, activity log)
  • Market and industry insights, comps
  • Powerful collaboration tools
  • Verify other valuations, get second opinions
  • Private & confidential as you want it to be
Start CPA Review

Advanced CPA Review

For businesses with $3.5M+ annual revenue

$799 /valuation

Enhanced CPA-reviewed package with benchmark comps and priority support.

  • Specialized AI Agent valuation with human CPA review
  • Transparent process (transcribed video calls, activity log)
  • Market and industry insights, comps
  • Powerful collaboration tools
  • Verify other valuations, get second opinions
  • Private & confidential as you want it to be
Start Advanced Review

Do I need documents to start?

No. You can start without uploads, connect Plaid or QuickBooks, or upload files manually.

Can I upgrade later?

Yes. Start with AI Review and upgrade to CPA Review anytime by paying only the difference.

Is this a formal appraisal?

No. InstaWorth valuations are approximate opinions for internal decision-making.

Dynamic Valuations? Weve got you.

Post-initial valuation, access dynamic, real-time valuations for $29.95 per month.

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Buy time from CPAs

Need more expert guidance? Business owners and potential buyers can purchase additional CPA time at the CPAs hourly rate.

Business owners

Need more guidance? Purchase additional CPA time during your review or after you share your report.

Potential buyers

Received an InstaWorth valuation? You can book time with the CPA who completed it to review the findings together.

Half the cost, twice the speed

“InstaWorth delivered a valuation in hours that used to take our advisors weeks. The CPA call felt like magicfast, thorough, and half the cost.”

Alex Chen

Co-founder of BluePeak Analytics

Satisfaction Guarantee

Fraction of the time, fraction of the money

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Frequently Asked Questions

AI-only valuations start at just $50 for businesses under $1M in revenue. For a full CPA-reviewed valuation, it's $499 under $3.5M or $799 for $3.5M+. After the first, sign up for real-time dynamic valuations at $29.95 per month. The exact fee is displayed before you submit. Payment is via credit card, Apple Pay, ACH transfer, or Cash App.

You'll receive a comprehensive analysis of your business's estimated valuation, including CPA-reviewed valuation ranges, industry comparable sales analysis, and market timing insights. Higher-tier reports ($3.5M+ revenue) also include benchmark comps and priority support.

Most businesses complete intake in about 10 minutes. The valuation report is typically delivered within an hour. Total time depends on how organized you are, how fast you can answer questions, and how much you want to share.

If our CPAs can't complete your valuation, you won't be charged—simple as that. We stand behind our process.

A CPA reviews your submitted data and provides an approximate estimate of your business's worth with supporting reasoning—revenue multiples, asset values, or market comparisons. You get a 15-minute live video chat for Q&A, a secure document vault, interactive dashboard, and an exportable valuation report. Higher-tier valuations ($3.5M+ revenue) include benchmark comps and priority support. Remember, this is an opinion for internal decision-making, not a certified appraisal.

No. The opinions and valuations provided through InstaWorth are approximations and should not be used for any formal purposes, such as loans, mergers, acquisitions, legal proceedings, or tax filings. They are intended solely as rough estimates for business owners' personal insight.

The AI Review ($50) uses our trained AI agents to generate a valuation, which is then approved by an InstaWorth admin. The CPA Review ($499/$799) includes everything in the AI Review plus a dedicated human CPA who reviews your data, conducts a 15-minute video call, and provides a CPA Approved verification badge.

Yes! After receiving your AI valuation, you can upgrade to a full CPA review at any time. You'll only pay the difference — $449 for under $3.5M or $749 for $3.5M+ revenue.

Yes. When you share your valuation report, you can enable a permission that lets the recipient (e.g., a potential buyer) request a meeting with the CPA who completed the valuation. The recipient pays the CPA's hourly rate directly to review the report together.

Ready to value your business with confidence?

Create your account, choose the right valuation path, and get results fast - starting at $50 for eligible businesses.

Confidential by design. Transparent pricing. No hidden fees.